frenchCALIFORNIA and a curated show within the Steinway Tower in NYC

I’m always intrigued by people and situations where art is curated and exhibited in a non-gallery space, and here’s one that recently opened in New York City and goes on indefinitely, by appointment only. The design and branding agency frenchCALIFORNIA, founded by Guillaume Coutheillas, is known for curating design and art exhibitions within model apartments. They have unveiled a new project with gallery Gabriel & Guillaume, a traveling gallery with roots in Beirut and Paris co-founded by Nancy Gabriel and Guillaume Excoffier, and with Cueto Art Advisory, founded by Valerie Cueto. The project (partially seen below) is a model unit and collectible design exhibition within the Steinway Tower in New York City in Unit 17S at 111 West 57th Street.

a living space curated by frenchCALIFORNIA in the Steinway Tower in NYC
A living space curated by frenchCALIFORNIA in the Steinway Tower in NYC. Photo credits courtesy of Colin Miller.

A little more of an explanation: frenchCALIFORNIA was brought on by JDS Development to help develop a design and art exhibition, first within the penthouse in the historic Steinway building, and then just recently, within Unit 17S to help bring people into the property, both to see the exhibition (all of the pieces are for sale through the gallery Gabriel & Guillaume) and to see the unit which is on the market. Below are are few more images of this apartment and the objects within:

curated apartment in the Steinway Tower in NYC
Unit 17S in the Steinway Tower on 57th Street in NYC. Photo credits courtesy of Colin Miller.

For the space, frenchCALIFORNIA features an array of antique, mid-century and contemporary collectible design pieces including work by Jean Royere, Jose Zanine Caldas, Ettore Sottsass, Ico Parisi and more. In addition, a contemporary art collection curated by Cueto Art Advisory features works by Louise Nevelson, Pablo Picasso (seen via a drawing, above right), George Condo and Robert Mapplethorpe. Cueto Art Advisory also advises on the interior styling and arrangement of the pieces within the residence as pieces come in and out of the space.

Here’s a look at some more design pieces featured in this show, works by Martin Szekely and Philippe Starck, offered through Gabriel & Guillaume.

high end design furniture by Martin Szekely and Philippe Starck
Pieces by Martin Szekely and Philippe Starck offered in this exhibition by Gabriel & Guillaume.

Let’s give this whole thing one more bit of perspective – you have to see this picture to believe it – a view of 111 West 57th Street via the development’s website … WOW!

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