Jay-Z shooting video for “Picasso Baby” at Pace Gallery today

We got an inside tip this morning that Jay-Z would be shooting a video for his new song “Picasso Baby” at the Pace Gallery on 25th Street today, and it’s underway right now. No evidence yet of any real Picasso paintings hanging around, but considering Pace Gallery’s stature, it wouldn’t be impossible. Here’s a clip of Jay-Z dancing with artist Marina Abramović, and we understand the story behind this is: Jay-Z’s video will capture a performance partly inspired by artist Marina Abramovic’s 2010 MoMA exhibition “Marina Abramović: The Artist Is Present.” In her performance, Abramović invited anyone willing to wait in line to sit across from her in MoMA’s atrium, where she sat during business days for almost two months, or about 736 hours total. For his version, Jay-Z is interacting with guests for just six hours, rapping “Picasso Baby” at them repeatedly. Jay-Z likely became an Abramović fan via Ricardo Tisci, the Givenchy creative director who designed the album art and tour costumes for his last album with Kanye West – Watch The Throne. Tisci has been friends with Abramović for years—he was one of the last people to sit across from her during “The Artist Is Present.”

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