Advertise on a rock

I’m all for creative ideas, for thinking outside of the box, for innovative new ways to do something … but does it really make much sense to advertise your business on a rock?

I saw this scene last night at Grover Cleveland Park in Caldwell, NJ: a piece of paper literally taped to a rock. As I went closer to see what and why, I saw that it was a flyer for an auto detailing company. I guess the odd placement of this flyer was effective in that it got me to walk over and look at it, but at the same time, I’m not sure I would want to entrust my car to someone who tapes paper to rocks in public parks …?

auto detailing company taped a flyer to a rock in Grover Cleveland Park in Caldwell

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